| |
| |
|
Internet Marketing Information |
|
Growing Your Business In CyberSpace
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing." She believes that Websites are a work in progress much like a business plan or one's own self-improvement. In fact, the first question you should ask yourself about your own Website is, "What does it really do for people?" The second question is "Who is your audience?" You see, websites are really a lot like a business plan! If you are trying to attract prospective clients, then each individual page on your site should offer something of value to your audience. The number one way that Philippa adds value to her audience is through her articles. The best way to keep getting top listings with the most popular search engines such as Google, Yahoo! or MSN, is to constantly change or add content. Her articles add value to her audience and are her number one search engine strategy. Maybe this is why she doesn't cold-call. Her customers tell her that they have seen her name in multiple locations before they call her directly. She said that we should think about the emotional connection that our website makes. How does your website represent you when you are not there? Unfortunately most websites are not a true reflection of what we do and who we are. The reality is that our websites need to become an expertise center. We need to show a clear benefit such as how our programs will increase the creativity and balance of a prospective customer. Every page should have a strategy, a way to increase our database and provide a call to action. Philippa also believes that each web site should have a dynamite testimonial across the front of the homepage, because testimonials are the least-viewed section on every website! She recommends that we pull out our testimonials and sprinkle them throughout our site. And when we think of testimonials, we should be thinking about the substantive ways that we have helped our customers. If we attempt to be clear and specific about our program benefits, why not be clear and specific about their outcomes from real customers. She recommends that we have specific testimonials for specific programs. Talk about maximizing our congruency! In order to get started, Philippa wants to know what we have done today to improve our website. Two days after her seminar, I added a question and answer section and submitted my site to a dozen search engines. My next step is to write another article. What are you going to do today to improve your web site, your business and even yourself? She encourages you to contact her about the changes you have made. For more information on how to improve your website further, Philippa recommends that you download her tip sheet, "Twenty-Three Proven Tips and Ideas for On-Line Marketing" at http://www.cyberspeaker.com/tipsheet.html. Philippa can be contacted directly at her office in Santa Cruz, California at 831-465-0317 or pgamse@cyberspeaker.com. If she doesn't get back to you immediately, it is due to her ongoing quest to find the best deli sandwich outside of New York City. (c) 2004, Mark Sincevich. All rights in all media reserved. About The Author Mark Sincevich is a professional speaker, photographer and author of two books and numerous articles. He works with organizations to increase their creativity, balance, leadership and personal development. He can be reached at 301-654-3010, mark@staashpress.com, or http://www.staashpress.com.
MORE RESOURCES:
Internet Marketing Going to be Essential for Web Marketing Success - Promotion World (press release)
Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for ... - Press Media Wire
Google News |
|
|
|
RELATED ARTICLES
Internet Marketing Requires Lots of Patience! When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!Putting up a business Website is just the beginning. What to Sell on the Internet? The phenomenal growth of ecommerce lures more and more people to dream about starting an online business. The question that bothers many and restrains them from realizing their dream is what to sell on the Internet. Why Do Market Gurus Exploit This? Regardless of what you're trying to sell, you can't sell it without your prospective buyers. And selling through mail successfully depends mostly on how you talk to your prospective buyers. How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.Increased computer usage has allowed direct marketing to evolve and to rise dramatically. Top Ten Ways to Attract Targeted Local Customers With Online Marketing Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?The biggest mistake local businesses make is not using the Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are the first choice over their competition.Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. The Internet and Network Marketing After years of gut wrenching work and stress the home based business building process has finally been chopped down to size. The casualties from this type of business building are horrendous and rightfully so. Hispanic Web Marketing - An Emerging Strategy Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising vertical segment through Hispanic TV, radio, and print advertising. 7 Incredibly Simple Ways To Profit Wildly From Public Domain Material If you're in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market.Now, besides creating these yourself, one of the quickest and cheapest way to acquire all the content and products you need is in the public domain. Niche Marketing - The Way to Succeed Online If you think that all money to be made online has already been made then you have not heard of niche marketing. As internet marketing evolves the one thing you must do to attain success is focus on a specific niche and work it thoroughly. You Know Youre Too Ethical When... Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and naturally is inclined to react with integrity.The last straw was when faced with a dilemma of one of my client's competitors "cheating" for positioning online by using tactics obviously against the terms of service for most search sites, in this case Google. Using An Autoresponder To Manage Your Email Campaigns Automatic RespondersWhether your e-business is planning to launch an email marketing campaign or simply in need of handling demanding email inquiries, rapid email response to inquiries is a customer service essential. Ideally, customer email inquiries should be answered within a 24 hour period. Defining the Relations Between Blogs, E-zines, RSS, and E-mail Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. Free Demographics or Updated Data? During your search, you may encounter free demographic data. If data is data, then free is better, right? Not necessarily! Census data and commercial data do vary, at times so significantly that you may come to the wrong conclusion by using the latter. Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing If you haven't already heard the buzz, Michael Port is the guy to call when you're tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase. Heres A Quick and Simple Way To Find Hot Niche Markets "Here's A Quick and Simple Way To Find Hot Niche Markets"In This Article You'll Learn.. Planning Your Way to Success Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. Differentiate and Grow Rich: The Importance of a Strong USP "With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?"The number of competitors you face as an online merchant grows daily. If you can't answer that one question, it's only a matter of time before you go out of business. Successful Internet Marketing Without A Budget The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.LM:You are successfully promoting Worldwide Holiday Homes, without a marketing budget.
|
| Home | Cell Phones | Watches | Make Money | Work at Home | Web Hosing | Free Traffics | Free Classified Ads | site map |
| © 2006 |
