| |
| |
|
Internet Marketing Information |
|
The Right Way to Use Other People's Articles on Your Website
Article Marketing Creates a Steady Flow of Fresh Content Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable. Plenty is written to help authors write and submit their offerings (See the extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editors the best way to handle articles they use. Merely slapping a slew of articles onto your site won't bump your search engine rankings and traffic much. Respect the Whole Article Marketing Process 1. Respect the Article Writers - Request permission before posting their article(s) - unless it's from an article bank or permission was specifically granted - Include the writer's Sig (signature) file at the end - Ask if that's their current or preferred Sig - Create a live (clickable) link to the author's website - Notify authors when or where you've used their articles (article URL) - Build a relationship so they send their new ones 2. Respect the Search Engines - Put each article on its own page, with focused keywords in the headings (H1, H2, H3) and the header title and tags - Cluster articles around specific topics - Frequently add new content related to your theme(s) - Provide internal links and a site map 3. Respect Your Website Visitors or Ezine Readers - Search for meaty information and organize your site so it's easy to find - Steer clear of thinly-disguised sales letters - Don't provide a home for crappy articles - reject poorly written ones - Repair broken links and remove out-of-date articles Both Types of Website Visitors have Different Motivations Human readers and search engine spiders look for different things on your website. Strive to make them both happy. Readers want relevant information; while search spiders focus on keywords and links. Fortunately, considering both their preferences makes your website stand out from similar ones. People prefer articles that provide specifics - practical how-to, examples and stories. In-depth articles attract people with a serious interest in the topic (and hence more likely to subscribe or buy). Your website gets a reputation for knowing its stuff - which cements its credibility within that niche. Search engines prefer specifics also; general sites don't rate as well. They reward focused, keyword-rich topics with improved rankings. Spiders don't care if you wrote the content yourself or used the work of other authors. But they do rely on your links and sitemap, so they can index it all. Add Your Own Personal Input to Every Article You Post Take the time to add a paragraph above each article on your site - 80 to 100 words is plenty. Like a cordial host, introduce the information or author ahead. Build anticipation so they're eager to keep reading. Employ the keywords shown in your title and header tags. DO NOT ALTER THE ARTICLE ITSELF. That would violate the author's copyright, and it's not necessary. At the bottom of the article (after the author's Sig) add another paragraph of your own. - Summarize it - Link to other articles along the same line - Recommend resources - Insert affiliate links or products you sell Reuse the page-specific keywords in the bottom paragraph. Although that article also appears on other sites, your version is now unique to the search engines. Most submitted articles appear in multiple websites, directories, and ezines. Adding new language personalizes it, while avoiding the possibility of a duplicate content penalty. You're also building a personal connection to readers, as they begin to identify your voice and online personality. That goes a long way toward return visits. Package Articles in an Organized Way Don't dump every article together in one long list. Cluster them into logical sub-categories which aid site navigation. Add links between articles and related pages on your site. Although everyone knows incoming links can boost Page Rank, links within your site (internal) benefit your rankings as well (though to a lesser degree). And they're 100% within your control. Besides, ample links help visitors move confidently around your website. Despite the infinite supply of online articles, most dish out recycled stuff that everyone's seen before. Avoid that trap with information that's a cut above. Take the trouble to carefully select articles that provide extra value. Then by adding your own voice and unique comments you please both the human readers and search engines. And that's a winning strategy all around. Copyright 2005 Off the Page Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450
MORE RESOURCES:
Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for ... - Press Media Wire
Google News |
|
|
|
RELATED ARTICLES
Internet Market Selection The advent of the Internet has made this world an almost borderless world. In the context of enterprise, the Internet is becoming more and more important to many companies and organizations around the globe. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content You may have heard the expression that "content is king".Yes, what type of content you have can impact your sales. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. Why Niche Marketing Yields Good Profits Have you ever been told to find your niche? In business, finding your niche can prove both profitable and personally rewarding.Niche Marketing is the key to many successful organizations. Growing Your Business On-line: A Fresh Perspective Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.The web can literally - physically - connect companies, people, ideas, and processes instantly. Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine's most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are you Paris Hilton?No?Then why do you market online as if you were Paris Hilton? Why do you use intrusive, annoying pop up ads (even as software to stop pop up ads continues to get so popular.)?In fact I find all online advertisements intrusions of sorts (except those about Paris Hilton), the Internet is just not a medium designed to carry advertising. Online Business Success: Its All Within Your Grasp Despite any failures or slow starts you may be experiencing or rebounding from right now, don't focus too much on the people you listened to who may have contributed to your current state.We all rely on "experts" to get ahead. 3 Highly Effective Strategies To Power Up Your Business in 2005 Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Keywords are the Key Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. Becoming A Successful Internet Entrepreneur You're motivated to run your own business, aren't you?If you're like everyone else, you're probably using all the energy you can muster just to stop yourself telling your boss where to go!Why do we stop ourselves from telling the truth?Self preservation. That's it. Is Your Web Site Ready For Its Visitors? There's a great interest among the Internet entrepreneurs about how to promote their business on the Web. There's always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. The Myth of Internet Marketing: aka The Golden Carrot Why am I so mad I could throw my computer right out of my upstairs window?Well, I'll tell you. But first I want to tell you who I am. Resources for Starting an Online Business Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable. 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face I bet you can't tell me.. The Internet Marketing Pie: Slice It Up Right or Lose The number one concern for Internet sales is your marketing list -- in other words, your audience. But. A Couple Of Basic Killer Internet Marketing Techniques There are many simple, infallible ways to earn income, and one of the surest ways is through marketing your business on the internet. When you learn basic internet marketing techniques, you'll wonder why you haven't already jumped on the bandwagon. Using This One Simple Word Helped Triple My Sites Profits This article is very important.In fact, the chances are it will give you more sales from your website. Add-on Sales - The Key To Success On The Web Question: Can you guess the cheapest way to make a sale?Answer: Sell to the customer that just bought from you!All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. Why Your Online Advertising Traffic Leaves as Soon as It Arrives Online advertising traffic leaves when advertisers don't make it easy to stick around. Business website owners who buy online advertising often get frustrated when most of theirexpensive traffic leaves as soon as it arrives--i.
|
| Home | Cell Phones | Watches | Make Money | Work at Home | Web Hosing | Free Traffics | Free Classified Ads | site map |
| © 2006 |
