| |
| |
|
Internet Marketing Information |
|
Forming Profitable Joint Ventures
You won't be involved in Internet marketing long before you see the term "Joint Venture." Perhaps you are familiar with the term from its application in the business world but don't see how it would apply to Internet marketing. Actually, it is one of the most exciting ways to generate targeted web traffic that you will find. For purposes of definition, you could say that a joint venture is an operation involving two or more Internet marketers, each contributing unique resources for their mutual benefit. That may sound a little stuffy, so look at it this way. Say you and your neighbor both need to plant trees in your respective backyards. He only has a wheelbarrow and you only have a shovel. Neither of you can do the job effectively by yourself, but together you can accomplish the job for both of you. That's a joint venture (backyard variety!). Similarly, in Internet marketing, each of you contributes something that the other lacks, so that you both benefit by gaining more sales, site visitors and subscribers. In the majority of cases, this involves a product and a list. You may have created an explosive eBook (like this one!) but since you have been in marketing only a short time you don't have a very big list of people that might be interested in your eBook. But you have a friend who is also marketing online, and he has an opt-in list of 5000 subscribers that have already expressed interest in the topic of your eBook. In a simple joint venture, he emails his list about your eBook and keeps a commission on any sales. You make a percentage on every sale and get a large number of targeted traffic to your site. The traffic may turn out in the long term to be more valuable than your immediate eBook sales. That's because, if you have an attractive site set up to entice visitors to leave their email address, a good portion of your friend's list becomes your list! Joint ventures often are more complex than the simple one described above. You will see many joint ventures involving several marketers, perhaps a dozen or more. Sometimes a product isn't even sold - the main purpose is to get traffic to the web sites of the marketers and build their opt-in lists. In this kind of joint venture, each marketer contributes some product they sell or own. Then the JV may proceed any number of ways. The marketer (or marketers) with the list(s) may set up a contest, where the winner or winners gets all the products. Another way is to offer the participants the choice of one or more of the products if they visit all the web sites involved and sign up for all the opt-in lists of the marketers. You could also do ad or article swaps (assuming you and your JV partner both have an ezine or newsletter). You could offer an eBook you have written to another marketer to be given away on his or her site. You have your name and affiliate links inside, and may give the eBook both more value and a viral quality by allowing the recipient to change some of the links to their own so they will want to pass it on. Your JV partner, in turn, has something of value to offer to his or her site visitors or subscribers. These are just a few possibilities; the options are limited only by your imagination. To summarize, here are some general types of JVs for you to think about. Cross promotion - promote each other's product or service, such as ezine ads in each other's ezine. Co-development - work together with another marketer to create a product such as a book, which you both can sell. Product endorsement - pay a percentage of profits to your partner who endorses your product to his list. Cooperative list building - similar to cross promotion, but concentrates on building the opt-in lists of each. Regardless of the details, all the participants get a large number of visitors to their sites and the opportunity for their op-in lists to grow dramatically. Are you ready to start a joint venture? There are several things to consider before you rush into your first JV. First you need to select the right JV partner. A wrong choice can spell disaster for your project. It's best to start with people and businesses you already know and trust. If you have already decided all the parameters of your joint venture, it will be easier to choose the partner - it is someone that can complement what you already have. Using a simple example, if you have the hot eBook, you need a partner who has a list, not another hot eBook. But if you have bigger plans for your first JV, you may want to partner with another eBook owner and together seek out additional JV partners with complementary resources. To help you get ideas and pick up additional JV partners, talk to your marketing friends about your JV idea and see what suggestions they might have. If you can't find the JV partner you need from among your friends or business acquaintances, you may need to seek them out other ways. If you subscribe to several ezines (and you should!), their publishers may be good candidates since you presumably are subscribing to ezines that target your area of interest. If you don't know of any good ezines that target your market, look at http://www.directoryofezines.com/. What about the details of your JV? That will vary greatly depending on the type of venture you have in mind, but here are some general guidelines. If you will be offering a commission on sales, be aware that the average is about 50%. This may seem high, but, to restate the old adage, would you rather have 50% of the profit from 100 sales or 100% of none? You are unlikely to attract any serious JV partners if you are only offering a commission of 15 or 20%. Also, you are unlikely to attract many quality JV partners if their commission is less than $25-30. So a $10 eBook simply isn't a good JV attraction. And when you talk to someone about a JV, if you will be proposing to provide a product, offer it free so they can properly evaluate it - don't expect them to pay for it. When you get ready to contact site or ezine owners you don't know, you need to create a good JV proposal letter. Remember they are busy just like you and won't read a long letter, so keep it short. Since the recipient probably regularly receives JV offers, you need to make yours stand out. Following is a sample JV proposal you can learn from. It will of course need to be modified to fit the details of your proposed JV. In addition to an email (or instead of one), try faxing a copy to your potential partner; it is more likely to get their attention. Dear ________, My name is ______ and I visited your web site at http://www.________.com today and was extremely impressed with the quality and content of your Internet marketing articles. The article on _________________ was especially helpful to me. I run the _______________ site at http://www._____________.com and would like to offer you a free copy of my package. I would also like to discuss the possibility of a joint venture between our companies which could significantly increase the profits from your web site. Please call me at ____________ or email me at __________________ at your earliest convenience. Thank you, ____________ ________@___________.com http://www.___________.com Darryl DeLong is an established Internet Marketer and Ezine Publisher. Learn how to build up your opt-in list, increase site visitors and sales with my brand new ebook entitled "Viral Internet Marketing Strategies" get a free copy here: http://www.viral-internet-marketing.com
MORE RESOURCES:
Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for ... - Press Media Wire
Google News |
|
|
|
RELATED ARTICLES
Hide and Seek What's happening to the personal touch on the World Wide Web?The headlong speed with which we rush through the vast information superhighway is leaving human interaction in the cyber dust. How many times have you searched through a website to find a phone number only to discover that one doesn't exist? You'll communicate through e-mail only and if you can't fully explain your issue by written word--too bad! And try using email to try and figure out a technical support issue. Secrets To Successful Selling Online What is the secret to selling online? This is a significant question on the mind of anyone who has ever attempted to market a product or service via the Internet. Some say that communication is the key factor in making a sale, while others argue that finding the right product should be the primary goal. An Internet Marketing Solutions Company Confesses a) An internet marketing solutions company tells you that they're going to have Google index your website in 2 days?b) An Internet Marketing solutions company tells you that he can teach you to develop the best product and make millions in only 1 month in only one day?c) If you buy an expensive search engine marketing software, it will make you have high rankings on the search engines in matter of days?*Answers at bottom of page.Are you faced with these questions everyday? How do you decide what to do next? What can be the perfect internet marketing solutions for you?Any serious internet marketing solutions company will tell you that the miracle of instant richness through internet marketing just does not happen even if you have spent a fortune on them and the fault is not in these resources. 3 Simple Steps for Revealing Marketing Secrets of the Experts Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Why Niche Marketing Yields Good Profits Have you ever been told to find your niche? In business, finding your niche can prove both profitable and personally rewarding.Niche Marketing is the key to many successful organizations. Viral Marketing: Is Your Website Infected? Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. Im Talking, But is Anyone Listening? Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Arrgh. . .Those Stupid Internet Marketing Cliches Are True! If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Stepping Outside the WAHM Zone Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. In Depth Analysis of a Successful Niche Product The product is about teaching your parrot how to talk. Now THAT is a niche! http://www. Internet Marketing Online: 10 Flaming Hot Ways To Fire-up Your Sales Why do some websites sell more than others?Why are some people making more money at their websites more than others?Is it the content of the site?The design of the site?The product?What is the trick?Below I reveal to you 10 internet marketing online, magical tricks that you may use to explode your sales:1. Give people a deadline to order. Website Promotion With Content Exchanges Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?Here's one: Content ExchangeInstead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.Everyone is concerned about, or should be, their site growing and changing over time. Advertising That Yields the Best Results In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. Outsourcing Your Web Marketing The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house. Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. With Todays Internet, Is Banner Advertising Worth Your Time? A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network. 5 Surefire Ways to Increase Sales The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. Long Copy Secrets - Keys To Mental Engagement Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails. Sex and the Gods of Internet Marketing Whenever I mention my occupation to a non-wired person, it seems to generate the same response:"Isn't there an awful lot of porn on the net?"The question floats toward me like a smoke ring and forms a halo around my face, framing me as a pornographer, nymphomaniac, and all-round corrupter of innocence.I expect that from my mother, but it's not the public image I strive to cultivate. Persistence Pays - Sweet Rewards of Dogged Marketing No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon.
|
| Home | Cell Phones | Watches | Make Money | Work at Home | Web Hosing | Free Traffics | Free Classified Ads | site map |
| © 2006 |
