| |
| |
|
Internet Marketing Information |
|
Niche Marketing: Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running. If they are done right Joint Ventures can help you start making money almost immediately online. If you're not sure what a joint venture is, let me explain - here's how it works in very simplistic form : * A has a product which he wants to get to the market * B has a list which targets just the right market for A's product * A finds B and sets up a Joint Venture with B * B promotes A's product to his list * A and B both share the profits from sales of the product It's a total win/win arrangement for them both. But where do you find the people to JV with? Identifying potential Joint Venture (JV) partners for your Niche Business is relatively easy online as there are so many places to locate them. Here's a few examples : * keyword search on major search engines e.g. Google * e-zine directories e.g. The Directory of Ezines * business directories e.g. Business.com * topic organized directories e.g. DMOZ.org To do the job properly you need to take an organised and structured approach to finding your potential JV partners. Set aside a specific amount of time each day to seek them out. Collect as much information as you can on them and collate it in a spreadsheet. The sort of information you should collect is: * Contact information - name, email, telephone etc. * Web site URL * A brief description of their web site Once you've collected a decent sized list, it's time to make contact. *Contacting Potential JV Partners* As you go through your data, you'll see that some sites contain detailed contact information, including a phone number, while others only post their email address. You should make contact first by phone whenever possible. Not only does this approach show your sincerity, it will cut back on the time you spend waiting for the business owner to wade through all of their emails and respond to yours. Your first phone call should be direct and personal. Make sure you have your target's website open in your browser to view as you speak to him. Your introduction should be something like this: "Hi, this is John Doe, owner of xyz.com. Do you have a few moments? I'm looking at your site, abc.com, and really like what I see. It looks like our businesses have a lot in common. I think my customers would love your product, and yours might be interested in mine as well. Would you be willing to consider the possibility of teaming up to create a special offer for your customers?" At this point back off and let the other party speak. If they aren't interested, thank them for their time and move on. If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return: "I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list." "I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page" Etc.. You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer. The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a "win-win" situation - in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call. *Persistence Will Win The Day* Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent. It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull. *And Don't Stop There!* Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers. Why? Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists. In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bringing several businesses together to work towards one campaign - remember John Reese and his million dollar sales day not so long ago? - That's power of JVs. Copyright © 2005, André Anthony Niche Market Know-How André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
MORE RESOURCES:
Internet Marketing Going to be Essential for Web Marketing Success - Promotion World (press release)
Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for ... - Press Media Wire
Google News |
|
|
|
RELATED ARTICLES
Collective Courtesy I don't know what you are promoting, or what methods you prefer, but I'll bet I know one thing for sure. When you post an ad, display a banner, or enter your site into a traffic rotation, you want people to take the time to look at your offer. How To Get An Instant Flow Of Traffic Doing What You Always Do How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe. Harness the Power of the Internet Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales Since the internet happened, and everybody went for the gold rush, most people have simply forgotten offline marketing.The irony of it is that now that online marketing doesn't work so well anymore, you may have to go back offline, in order to succeed in online marketing. Seven Ways to Generate Income From Your Website If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success for your efforts, you must take into consideration your existing website content, as well as your particular target audience. How to Choose an Internet Marketing Strategy on a Shoestring Budget An Internet marketing strategy is important if you plan on getting your website noticed by web surfers, however getting your website noticed by many people is not so difficult even if you are on a shoestring budget. The reason for this is many of the marketing strategies you need to employ can be done for free if you are willing to put the time and legwork into getting them established. How to Get $250,000 Worth of Free Advertising for Your Business You and I know that whenever you have a business, whether it's On-line or Off-line you would have to take some time and money to market that business right?What you may not know is that you can still create success without spending too much money. It's not the amount of money that you have to spend on advertising, it's the clever strategies that you have to use to try to get tons of traffic to your business. Anatomy of an Online Marketing Failure Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."Husband: "I know Sweetheart. How To Make Your Market Throw Their Money At You! The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).Using free content is not a new concept. A Few Things I've Learned About Doing Business On The Internet! A few things I've learned about doing business on the Internet!I've learned that there are more programs, and e-books available than I have money to purchase.I've learned that many, many of the programs and e-books are simply a rehash of another program, or e-book. Do You Market To These Emotions Online? What can Mother Theresa and Charles Schwab teach you about marketing online.Certainly these two historical figures saw two vastly different worlds in their lifetimes. Internet Marketing - Advantages and Disadvantages Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. Marketing Your Web Site Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. The 2 Best-kept Secrets Of The Internet It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. Internet Marketing - Short Term Strategy After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. The Essentials of Free Internet Marketing Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Dollars In The Details! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. How to Set Up a 7 Day E-Course Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Attitude - The Marketers Most Important Trait Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. How to Tap the Profits Hidden in Your Internet Business! I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast.
|
| Home | Cell Phones | Watches | Make Money | Work at Home | Web Hosing | Free Traffics | Free Classified Ads | site map |
| © 2006 |
