| |
| |
|
Internet Marketing Information |
|
DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN had taken them as far as they could go and was a great bar coding/cataloging system for physical books, but it was not practical for "virtual shelves" where ebooks or digital media live in databases and hard drives. Publishers who use the DOI call it the "digital ISBN." Because of this need, the DOI was born. Now, the versatility of the DOIs are finding their way to other industries. In structure the DOI is very much like the URL, except it is permanent. However, when you update a DOI link or page, your information is updated through the DOI handler and all the links that are linked to the DOI (including web sites) are updated within 24 hours. Not bad. Think about the concept of updating your links from a traditional web site perspective or even the dead links that can lead you to "error - page not found." That is not the reality when using a DOI. There are no such things as dead links for a DOI. Another plus for the DOI, it's search engine friendly. Very friendly. Search engines eat up DOIs. In a world where SEO is a buzz word and driving traffic to your site is a 24 hour job in itself, depending on the DOI's configuration, can populate links by as much as 1400%. So why haven't more businesses adopted DOI's on that basis alone? Probably because the vast majority of individuals and businesses are still getting used to the traditional URL, and when you think of how fast technology is emerging it can make your head spin. Just think of the DOI as the efficient, much improved, technologically-advanced prototype of what is to come, "the next generation URL." Is there a catch? If you look under the hood of how a DOI was developed you'll see some advanced java scripts. Some programmers may think, hey, that's no big deal. But if you think of the impact Microsoft made on PCs, then you begin to realize how such a simple techno-tool as the the DOI helps individuals, small business owners or companies optimize their links so that their search engine rankings soar. How much does it cost? All this for about $35 bucks annually. Really. There are so many uses for the DOI it is hard to list, but I will try. Besides linking a DOI to your web site, PDFs, ebooks, ezines, evideo, and audio files, a company that sells products or services on the Internet can keep track of inventory, sales and update the information across the web with a few key strokes. When you think of intellectual property and ownership of a virtual product, think about the time consuming factor of just updating that information on your web site, let alone changing all the links worldwide. You will be happy the DOI came along. Want to see a DOI in action? Just enter my name in Google's search, Coretta Herod, and see the DOI link ranks #7 on Google's first page after only 8 weeks. Get the idea? The technical side of the DOI, case studies, and white papers are beyond the scope of this ezine, but here are links to learn more: DOI Foundation. There are many new and exciting changes to come, so stay tuned for future ezines. Coretta Herod is a managing member and creative director of Multimedia and Development llc, MandD.org. A full service web design and development agency focused on helping small businesses, nonprofits and individuals promote, brand and advertise their products and services. If interested in obtaining a white paper or additional info on DOIs please send us a request via email from the web site.
MORE RESOURCES:
Internet Marketing Going to be Essential for Web Marketing Success - Promotion World (press release)
Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for ... - Press Media Wire
Google News |
|
|
|
RELATED ARTICLES
Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed Business thrives on competition.You've to be aware of your competition and do something to remain on top. Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups Jeff Mills, a popular internet marketer and entrepreneur told us, "I got suckered in the guaranteed sign ups myth.""It did not come as a surprise, as it was not the first time I was taken to the cleaners, and left out for dry," he added. Time Management And Organization For Online Marketers TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. How To Master Internet Marketing What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that's making just a normal "salary. Words That Sell - Internet Marketing Choosing your words will be the ultimate make or break you in the Internet Marketing industry and there are some words that will stand out like an Eskimo taking a walk through the desert looking for his igloo.These are the types of words you want use to grab your visitors initial attention. Hire An Internet Marketing Expert For Online Success It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?If you don't know what you're doing, then do the smart thing and hire an Internet marketing expert. The Secret to Making More Money in Your Online Business: Lessons From Monopoly Thousands and thousands of people are striving to make more money in their online businesses each day. If you are one of the thousands of people, have you ever played the game of monopoly? Have you ever been exposed to the hidden secret in the game that will help you earn more money in your business?Monopoly is a very simple game once you understand how to win. My Wacky Test Marketing Experiment Succeeded In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase. Top 10 Internet Marketing Tips For Your Home Based Business This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:"How do I make money on the internet in the fastest, easiest and most effective way? How can I do this while working with what I love and helping the people I like to be associated with?"The answer is simple. How To Produce The PERFECT Viral Ebook Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.Take the case of a viral ebook - which means a book that can be passed from one person to another bringing benefits (profits) for each party in turn. The Right Way to Use Other People's Articles on Your Website Article Marketing Creates a Steady Flow of Fresh ContentArticle writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. E Is for Everything? Just this week, a member of my audience asked me the following:"Why would a local company, with a large investment in trained, professional sales people need a Web site?"Great question! And you might be thinking the same. . Do You Market To These Emotions Online? What can Mother Theresa and Charles Schwab teach you about marketing online.Certainly these two historical figures saw two vastly different worlds in their lifetimes. What is the Flavor of Your Website? When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.). Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content You may have heard the expression that "content is king".Yes, what type of content you have can impact your sales. How to Start a Successful Import Business Using the Internet The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade in virtually every area. The REAL Secret to Building A High-Profit Internet Business My wife laughs every time she sees me doing it.At least once or twice every week, I'll be at my desk (or at the dining room table) with my Franklin Covey planner open and a stack of laminated checklists in hand. Stepping Outside the WAHM Zone Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. What The Internet Marketing Gurus Are Doing That You Are Not Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?If yes, then write articles and send to article directories, article banks, article announcement lists and ezine editors on a constant basis. 5 Surefire Ways to Increase Sales The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching.
|
| Home | Cell Phones | Watches | Make Money | Work at Home | Web Hosing | Free Traffics | Free Classified Ads | site map |
| © 2006 |
